Digital product launch
Background:
The brand emerges as an affordable option for everyone, with a fresh, dynamic, and playful approach. With an already developed brand image, the idea was to create a digital product that is user-friendly and has its own personality.
Objectives:
- Collaboration with the branding firm for adapting visual guidelines to the digital product
- Creation of a modular e-commerce platform with services such as purchasing glasses, scheduling eye exams, and store locator
- Generation of key flowcharts
- Development of high and low-fidelity wireframes
- Creation and updating of the UI Kit
Solutions:
Through a roadmap, agreements and deathlines, were established with the design team of the graphic studio. Qualitative information analysis was conducted to generate appropriate solutions within the site's functionality, and visual guidelines were documented using tools such as:
- Benchmarking
- Design sprints
- In-depth interviews
- UI Kit
- High and low-fidelity wireframes
- Navigation flows